Okay, so, I wanted to figure out how F1 rakes in the cash. I mean, it’s a huge sport, right? So, I started digging around.
First thing I did was check out how they sell tickets. These races happen all over the world, and tickets are not cheap. They’ve got different levels, from general admission to those fancy VIP experiences. What I found really interesting is that they really play on the “experience” angle. People are willing to pay big bucks for a good time and get close to the action. So, I made a note of that.

How F1 makes money
- Ticket Sales:This is the obvious one. I looked at a few races, and man, those prices can get up there! They really know how to milk it, offering everything from basic entry to all-inclusive luxury packages.
- Sponsorship: This is another big one. Every car, every driver, they’re all covered in logos. I started looking into some of the companies that sponsor F1. They’re huge, global brands. It made me realize just how much money is involved in getting your name on an F1 car or track.
- TV Rights: This one took a bit more digging, but it’s a goldmine. I found out that F1 sells the rights to broadcast races to TV networks all over the world. The numbers are insane. I saw that in 2023 they reported some crazy revenue number. It all comes down to people wanting to watch these races.
Then I started thinking about the teams. How do they make money? It’s all tied together. They get a cut of the prize money, which I found out is a big chunk of F1’s total earnings. Plus, they have their own sponsors. So, the better a team does, the more money they make, and the more sponsors they attract. It’s like a big, money-making cycle.
Next, I looked into the drivers. They’re basically celebrities, right? They get salaries from their teams, but they also get endorsement deals. I saw some of the drivers promoting all sorts of stuff, from watches to clothing. It’s crazy. The more popular a driver is, the more they can earn outside of their racing salary.
The last thing I checked was the impact on local economies. When an F1 race comes to town, it’s a huge deal. I read that in 2023, a single race brought in almost half a billion dollars to the local economy! Hotels, restaurants, you name it, they all benefit. It made me realize that F1 isn’t just about fast cars; it’s a massive economic engine.
So, yeah, that’s what I’ve learned about how F1 makes money. It’s a complex system, but it all comes down to attracting fans, selling experiences, and getting those big sponsorship dollars. It’s pretty impressive, honestly.