Well, now, if you wanna talk about the biggest sponsors in F1, y’gotta start by lookin’ at the big money folks who’re pourin’ their hard-earned cash into those fancy cars. The teams sure do need it, don’t they? Without these sponsors, they’d probably have to sell a few more tractors to keep up with the competition. Let me tell ya about some of the top dogs in the F1 sponsor game.
First off, McLaren, they’re pullin’ in quite the chunk of change. For the 2023 season, they got a total sponsorship revenue that’s well over $148 million. Now, the biggest piece of that pie comes from OKX, which is an exchange that deals with cryptocurrency. Y’know, those folks got all sorts of digital money flying around, and they’re takin’ a big bite outta the racing world. Ain’t no surprise there, McLaren’s always been a popular team.

Then we’ve got Red Bull Racing, who’s got Oracle helpin’ ’em out with a hefty deal worth around $100 million. Yup, Oracle’s shelling out big time, keepin’ them computers runnin’ smooth as butter. And then, there’s HP, they’re behind Ferrari with a nice $90 million deal, keepin’ those fancy red cars on track.
Now, when it comes to fancy, there’s LVMH. Y’all know that brand—those French folks who make all the luxury stuff like Louis Vuitton and all. Well, they’ve signed a deal with Formula One that could be worth up to $1 billion. That’s a whole lotta money! They’re takin’ over from Rolex, so if you’re watchin’ a race and seein’ that brand flashin’ up, you know who’s behind it.
And let’s not forget about Ferrari. Them folks are always at the top of the list, and their value is up there at $3.9 billion. They made $680 million in revenue last year, and don’t even get me started on their profit of $115 million. Ferrari’s been in the F1 game since way back in 1950, and they’re still one of the biggest names around. You’d be hard-pressed to find someone who doesn’t recognize that red car zoomin’ by.
Aston Martin is another one, too. They’ve got a new sponsor comin’ in 2025—Xerox. Yep, they’re gettin’ into the race game, probably hopin’ to copy some success from them top teams. It’s a multi-year deal, and it’ll be interesting to see how that turns out. I reckon it’ll be good for Aston Martin, they’re a team that’s been workin’ hard to catch up to the big leagues.
So, when you think about the biggest F1 sponsors, it’s clear as day that these companies aren’t shy about openin’ their wallets. They’re investin’ big time into this sport, and it’s no wonder—F1 brings in crowds, media, and eyeballs from all around the world. It’s like a big ol’ circus, but with fancy cars and a whole lotta speed. Whether it’s the tech companies, the luxury brands, or those big names in car manufacturing, they’re all takin’ their slice of the pie. And boy, is that pie big!
If you wanna be a big player in the F1 world, you’ve gotta be prepared to put up some serious cash. These sponsors are makin’ sure that the cars stay runnin’, the teams stay competitive, and the whole sport keeps growin’. It’s a win-win for everyone involved, and that’s why they keep comin’ back for more year after year.

Tags:[F1 Sponsors, McLaren, Red Bull Racing, Ferrari, LVMH, Oracle, HP, Aston Martin, Formula One, Sponsorship Deals, Luxury Brands, Racing Teams, Big Money in F1]