Okay, so, I was watching Sunday Night Football the other day, and Carrie Underwood’s intro came on. It got me thinking – how much does she actually make for that song? It’s been her thing for like, 12 years now, right? So I did some digging.
First off, I started with a simple search. Just wanted to see what the general buzz was. I typed in something like, “Carrie Underwood NFL song earnings,” and a ton of stuff popped up. Lots of speculation, you know how it is. But some numbers started to emerge that seemed to be consistent across various reports.

Then, I dug a little deeper into some of the articles. I saw a lot of chatter about her making a huge amount every time that song plays. One number that kept popping up was $1 million per play. Can you believe that? Per play! I mean, the NFL season is 18 weeks, so that would be, like, $18 million a season just for that song.
Diving into the Details
Of course, I couldn’t just take that at face value. I needed more info. So, I started looking at articles about her overall income. Apparently, Carrie Underwood pulls in somewhere around $12 million a year in total. That’s from everything – her music, tours, the whole deal. This $12 million can change, of course, depending on if she’s touring a bunch, or has a new album out. You know, regular music star stuff.
I wanted to confirm the whole 12-years thing too, so I looked that up. Yep, she started doing the Sunday Night Football intro in 2013, which makes the 2024-25 season her 12th year. Wild, right? Time flies. I also found out that, like, 22.4 million people watch Sunday Night Football on average, according to some network data I saw. That’s a huge audience!
My Thoughts
- It seems like she’s making some serious cash, and the song gig is just part of it.
- But I still think that $1 million a play sounds a bit too high. It’s probably more complicated than that.
I mean it is not easy to find exactly what she earns from the NFL intro. After searching and searching I was not able to find a definite answer for how much she earns from the NFL intro.
I couldn’t find anything official on the NFL’s website or from her team, so I guess the exact number is still kind of a mystery.

But still, I found this all interesting. So I thought, why not share this with you all, as I spent so much time investigating the matter? Hope you enjoyed my little deep dive! Let me know what you think in the comments!